I am a firm believer in shooting personal work.  I am always looking to shoot new and interesting subjects that fit well in my book and in promos.
I shoot most of my personal assignments to attract potential clients.  I am in the business of advertising and editorial photography and I aspire to continue to shoot for and create new relationships with the best brands and agencies in the world.  I work tirelessly to obtain these goals.  And I need to be focused.  Focused on who my target market is, my style, staying fresh and progressing and on giving the best work and production to my clients and potential clients when given the honor of an assignment.

With that said,,,,,,,,I do enjoy ever so much throwing caution to the wind and going out and shooting pictures that I know won’t make it into my book or into a promo. That aren’t within my  ”brand” or “aesthetic”.  They might be documentary or fine art pictures,  but they aren’t commercially viable. I keep them for myself.  I share them with family or friends or the people who were photographed.  I don’t sell them and I don’t care
how they are judged.  The process is a way for me to go out and try new things, new compositions, new color, new topics or subjects or simply ( as illustrated below) my own daily routines and lifestyle.  All I promise myself is to try and make it interesting and fresh.
I hope one day to share some of the work I keep locked up and filed away in a real way, such as a book or a show.  But for now little flashes and tid bits in places like this blog will do.

Besides……I’m to busy making ads.

I hope you enjoy and can feel the beauty and fun I experienced a few evenings ago surfing with my friend Hjelmar in the pictures below.  It was a lovely evening out, where the water soothes and almost wraps itself around you, heavy but gentle.  Fires ablaze in the nearby forest, I can’t help but realize such an irony between the fire and the water.